Pink Lemonaid
Professional services
Chloe has a fire in her that makes everything she touches succeed, and after deciding to take the leap into freelancing, she came to me for branding. No pressure then. Chloe is girly, bold, classy, and trendy. Her brand had to match. It needed to be creative and eye-catching, but not chaotic. And when we say classy, we're talking Chanel. The classics.
The name alone gave me a strong starting point. I knew immediately there had to be pink, and the millennial in Chloe was very clear that it needed to be neon pink. So we anchored there, then pulled it back with black to let that pop of colour do the heavy lifting. Sophisticated with attitude. Chloe in a colour palette.
Services
Logo, colours, typography, brand style, assets & website
Creative direction
Sophisticated and personality driven with a zingy twist and pops of colour
