Roll for Beef
Roll for Beef is a smash-burger joint built around fun, flavour, and a little bit of escapism. The founders wanted a brand that felt playful and nostalgic, drawing inspiration from 80s arcade graphics, tabletop RPG culture, and cult TV references without tipping into parody. The aim was to create a place that felt like a hangout, not just somewhere to eat.
Much of my previous work sits under strict NDAs, particularly within regulated and commercial sectors. The projects shown here are concept-led case studies, created to demonstrate my approach, skill set, and range across branding, design, and light-touch marketing. Each reflects the type of briefs I regularly deliver in real client environments.
