Booking open

Smart

creative

for

for every

creative for every

every shape + size

shape + size

shape + size

Flexible creative, campaigns, and collateral for companies of any shape + size

Hello!

I help new and established brands show up, shaping identities, messaging, and creative of every shape + size

I help new and established brands show up, shaping identities, messaging, and creative of every shape + size

I help new and established brands show up, shaping identities, messaging, and creative of every shape + size

Bids & proposals

Bids & proposals

Newsletters

Newsletters

Branding

Branding

Reports & whitepapers

Reports & whitepapers

Social media

Social media

Event support

Event support

My process, explained

Here's how it works

1

Getting started

We keep things simple. You can work with me on a monthly retainer or on an ad hoc basis, depending on what you need right now. Once we agree scope, timelines, and ways of working, you’re in. No long onboarding, no unnecessary process.

1

Getting started

We keep things simple. You can work with me on a monthly retainer or on an ad hoc basis, depending on what you need right now. Once we agree scope, timelines, and ways of working, you’re in. No long onboarding, no unnecessary process.

1

Getting started

We keep things simple. You can work with me on a monthly retainer or on an ad hoc basis, depending on what you need right now. Once we agree scope, timelines, and ways of working, you’re in. No long onboarding, no unnecessary process.

2

Working together

Send briefs across. Set KPIs, targets, or priorities if you have them, or let me help define them if you don’t. I can slot in as an extension of your team, quietly getting on with the work.

2

Working together

Send briefs across. Set KPIs, targets, or priorities if you have them, or let me help define them if you don’t. I can slot in as an extension of your team, quietly getting on with the work.

2

Working together

Send briefs across. Set KPIs, targets, or priorities if you have them, or let me help define them if you don’t. I can slot in as an extension of your team, quietly getting on with the work.

3

Deliverables

Everything is delivered on time and within budget, with flexibility built in. Requests can range from social content and email newsletters to collaboration with your internal team, event support, strategic consultation, or physical outputs like reports, presentations, and infographics.

3

Deliverables

Everything is delivered on time and within budget, with flexibility built in. Requests can range from social content and email newsletters to collaboration with your internal team, event support, strategic consultation, or physical outputs like reports, presentations, and infographics.

3

Deliverables

Everything is delivered on time and within budget, with flexibility built in. Requests can range from social content and email newsletters to collaboration with your internal team, event support, strategic consultation, or physical outputs like reports, presentations, and infographics.

Kami Robinson

Bold Creatures

Sophie's creativity and professionalism are beyond industry standards! She not only delivers high quality work, she also advises on best practises and future-proofs your designs. I highly recommend Sophie for businesses that want their design done, but also thoroughly thought through down to the finest details.

"

Kami Robinson

Bold Creatures

Sophie's creativity and professionalism are beyond industry standards! She not only delivers high quality work, she also advises on best practises and future-proofs your designs. I highly recommend Sophie for businesses that want their design done, but also thoroughly thought through down to the finest details.

"

Kami Robinson

Bold Creatures

Sophie's creativity and professionalism are beyond industry standards! She not only delivers high quality work, she also advises on best practises and future-proofs your designs. I highly recommend Sophie for businesses that want their design done, but also thoroughly thought through down to the finest details.

"

Haze Annelies Carver

Norfolk Chamber of Commerce

Sophie brings clarity to chaos with an incredibly sharp and considered approach. She's diligent, intelligent, and completely on top of deadlines - producing work that's not just beautiful, but genuinely smart. A joy to work with!

"

Haze Annelies Carver

Norfolk Chamber of Commerce

Sophie brings clarity to chaos with an incredibly sharp and considered approach. She's diligent, intelligent, and completely on top of deadlines - producing work that's not just beautiful, but genuinely smart. A joy to work with!

"

Haze Annelies Carver

Norfolk Chamber of Commerce

Sophie brings clarity to chaos with an incredibly sharp and considered approach. She's diligent, intelligent, and completely on top of deadlines - producing work that's not just beautiful, but genuinely smart. A joy to work with!

"

About me

Skills across strategy, creative, and marcomms


Sophie Doyle

Shape + Size, Founder

With a background spanning years of agency and in-house experience, I approach all briefs with style and skill. From new branding and guidelines, to social media, event support and campaigns, I've got you covered. Any brief you've got, I'll give it a go, no matter the shape + size.

Freelance Practice

Shape + Size

2026 → Now

Freelance Practice

Shape + Size

2026 → Now

Freelance Practice

Shape + Size

2026 → Now

Senior Graphic Designer

Inuti Global

2025

Senior Graphic Designer

Inuti Global

2025

Senior Graphic Designer

Inuti Global

2025

Creative Design Manager

FME

2020 → 2025

Creative Design Manager

FME

2020 → 2025

Creative Design Manager

FME

2020 → 2025

Graphic Designer

Robinsons Motor Group

2019 → 2020

Graphic Designer

Robinsons Motor Group

2019 → 2020

Graphic Designer

Robinsons Motor Group

2019 → 2020

Motion Graphics Designer

Rhino Media Group

2018 → 2019

Motion Graphics Designer

Rhino Media Group

2018 → 2019

Motion Graphics Designer

Rhino Media Group

2018 → 2019

Graphic Designer

Proactive Publications

2017 → 2018

Graphic Designer

Proactive Publications

2017 → 2018

Graphic Designer

Proactive Publications

2017 → 2018

Pricing

Flexible options

Monthly

Custom

fixed

/mo

Retainers are limited due to high demand

What's included

Set hours per month

Fast turnaround

Fixed monthly rate

Unlimited requests

Flexible scope

1 month's notice to pause

Monthly

Custom

fixed

/mo

Retainers are limited due to high demand

What's included

Set hours per month

Fast turnaround

Fixed monthly rate

Unlimited requests

Flexible scope

1 month's notice to pause

Monthly

Custom

fixed

/mo

Retainers are limited due to high demand

What's included

Set hours per month

Fast turnaround

Fixed monthly rate

Unlimited requests

Flexible scope

1 month's notice to pause

Senior-level quality

Senior-level quality

Senior-level quality

Strategic direction

Strategic direction

Strategic direction

Multiple requests at once

Multiple requests at once

Multiple requests at once

Clear process

Clear process

Clear process

On-brand, every time

On-brand, every time

On-brand, every time

Reliable partner

Reliable partner

Reliable partner

Fast execution

Fast execution

Fast execution

Thoughtful feedback

Thoughtful feedback

Thoughtful feedback

Smooth handoff

Smooth handoff

Smooth handoff

FAQ

Your questions, answered

What’s the difference between a subscription and a custom project?

The subscription is ongoing and flexible, ideal for continuous design needs. Custom projects are one-time, fixed-scope engagements for smaller or larger goals.

How fast is the turnaround?

Most requests are delivered within 1–2 business days and retainers are prioritised. Larger tasks may take longer, but you’ll always be kept in the loop.

Can we use you as a white label resource?

Yes, of course. I can use a company email address, attend meetings on your behalf, and be added into procurement org charts.

What tools do you use?

I use Adobe for design and Microsoft 365 for emails, calls, and docs.

How many requests can I make?

As many as you like! With a retainer, you can make unlimited requests, and they’ll be handled in priority order. If you are requesting ad-hoc projects these will be individually scoped and booked in.

What types of design do you handle?

Whatever you can dream up! Branding, infographics, brochures, posters, social media visuals, decks, event stands, websites (just like this one), and more…anything print or digital that needs to look and feel sharp.

Can I pause the subscription?

For all retainer clients I ask for 3 months fixed upfront to build our groove and figure out what works for us. After this, you can pause with 1 month's notice and resume when you’re ready.

Do you offer marketing and comms too?

I offer light touch marketing & comms which includes: strategy, social media, newsletters/emails, event support, website updates, blogs and whitepapers. If you need ads or anything more sophisticated, I know the right people to signpost you to.

What’s the difference between a subscription and a custom project?

The subscription is ongoing and flexible, ideal for continuous design needs. Custom projects are one-time, fixed-scope engagements for smaller or larger goals.

How fast is the turnaround?

Most requests are delivered within 1–2 business days and retainers are prioritised. Larger tasks may take longer, but you’ll always be kept in the loop.

Can we use you as a white label resource?

Yes, of course. I can use a company email address, attend meetings on your behalf, and be added into procurement org charts.

What tools do you use?

I use Adobe for design and Microsoft 365 for emails, calls, and docs.

How many requests can I make?

As many as you like! With a retainer, you can make unlimited requests, and they’ll be handled in priority order. If you are requesting ad-hoc projects these will be individually scoped and booked in.

What types of design do you handle?

Whatever you can dream up! Branding, infographics, brochures, posters, social media visuals, decks, event stands, websites (just like this one), and more…anything print or digital that needs to look and feel sharp.

Can I pause the subscription?

For all retainer clients I ask for 3 months fixed upfront to build our groove and figure out what works for us. After this, you can pause with 1 month's notice and resume when you’re ready.

Do you offer marketing and comms too?

I offer light touch marketing & comms which includes: strategy, social media, newsletters/emails, event support, website updates, blogs and whitepapers. If you need ads or anything more sophisticated, I know the right people to signpost you to.

What’s the difference between a subscription and a custom project?

The subscription is ongoing and flexible, ideal for continuous design needs. Custom projects are one-time, fixed-scope engagements for smaller or larger goals.

How fast is the turnaround?

Most requests are delivered within 1–2 business days and retainers are prioritised. Larger tasks may take longer, but you’ll always be kept in the loop.

Can we use you as a white label resource?

Yes, of course. I can use a company email address, attend meetings on your behalf, and be added into procurement org charts.

What tools do you use?

I use Adobe for design and Microsoft 365 for emails, calls, and docs.

How many requests can I make?

As many as you like! With a retainer, you can make unlimited requests, and they’ll be handled in priority order. If you are requesting ad-hoc projects these will be individually scoped and booked in.

What types of design do you handle?

Whatever you can dream up! Branding, infographics, brochures, posters, social media visuals, decks, event stands, websites (just like this one), and more…anything print or digital that needs to look and feel sharp.

Can I pause the subscription?

For all retainer clients I ask for 3 months fixed upfront to build our groove and figure out what works for us. After this, you can pause with 1 month's notice and resume when you’re ready.

Do you offer marketing and comms too?

I offer light touch marketing & comms which includes: strategy, social media, newsletters/emails, event support, website updates, blogs and whitepapers. If you need ads or anything more sophisticated, I know the right people to signpost you to.

Spots available

Let's connect

Feel free to contact me if you have any questions. I'm available for new projects or just for chatting.

Web design + build
by Shape + Size


Spots available

Let's connect

Feel free to contact me if you have any questions. I'm available for new projects or just for chatting.

Web design + build
by Shape + Size


Spots available

Let's connect

Feel free to contact me if you have any questions. I'm available for new projects or just for chatting.

Web design + build
by Shape + Size